About us
We are a boutique digital strategy agency focusing on analytics.
Who we are
We are a boutique digital strategy agency focusing on analytics. ConvertClick has been around since 2009 and has helped many household brands realize their competitive advantage through use of data with a user-centric approach. We are housed in the San Francisco Bay Area surrounded by innovation and technology advances driving the digital industry.
We are nimble and have experience with all sizes of organizations, from 10 people startups, to Global 2000 enterprize clients. We bring current strategy, as well as tacticle execution to engagements and pride ourselves on teaching our clients how to fish: no long-term hand-holding here. We set strategy, work together to build effective analytics capabilities and programs, then pass the ball to clients to manage internally. Turn to us as close partners to leapfrog your analytis capabilites and competitive advantage.
Dave Rogers is the founder of ConvertClick Digital Analytics and has over 25 years of experience driving growth and building analytics capability for the enterprise, SMBs and start-ups. As an executive leader and change agent, he has built strategic analytics teams that transform business and operating functions for some off the most well known technology and retail brands in the Bay Area.
Dave started his career in academia, focusing on human behavior and the study of emotion, teaching psychology classes and earning an MA in Psychological Research and Statistics before earning an MBA.
Core Values
These guiding principles drive our approach
We care
We care… and our passion shows
Users First
We live/breath/dream Data… but users first
Disruption
Disruption… is often a better approach to solve a business concern
Collaboration
We collaborate... to create success together as partners
BLM
We here at ConvertClick are heartbroken and saddened at the continued unfair and unjust treatment of the black community and stand in solidarity with the people and movements across our country and across the world, demanding justice.
We are an anti-racist company and believe in fighting against hate and discrimination and the killing of so many Black people at the hands of white supremacists, and sometimes police.
No brand and no person is perfect, but our intention is to reflect, learn and help #BlackLivesMatter
Trusted Clients
“ David was a pleasure to work with. He is an experienced professional in the Analytics... ”
Vidhya Srinivasan
Previously: Director, Digital Marketing – Engagement, Community, Social & Ecosystem Strategy at ServiceNow
Currently: Group Vice President Brand, Platform & Solutions Marketing at Blue Yonder
Director, Digital Marketing – Engagement, Community, Social & Ecosystem Strategy at ServiceNow
“ David brings energy and passion to test strategy, design and analysis. Collaborating with... ”
Katie MacCabe
Previously: Senior Product Manager at Ancestry
Currently: Director, Product Management at Rothy's
Senior Product Manager at Ancestry
“ David is detail-oriented, quick to ramp-up, and effective in organizing and communicating... ”
Jeffrey Liu
Previously: Group Product Manager, Wallet at PayPal
Currently: Senior Manager, Product Management at Amazon
Group Product Manager, Wallet at PayPal
“ David was very helpful to my team when he supported Product Analytics--he immediately... ”
Kendall Hulet
Previously: SVP, Product at Ancestry
Currently: CEO at CEO, Cake Technologies, Inc.
SVP, Product at Ancestry
“ David is a rock star when it comes to modeling and analytics. At SoftCoin, he helped... ”
Armen Najarian
Previously: Sr. Director, Product Marketing at You Technology
Currently: CMO and Chief Identity Officer at Agari
Sr. Director, Product Marketing at You Technology
“ David brings passion to everything he does. In combination with his... ”
Oleg Zhukhovitskiy
Previously: Manager, Online Optimization, Global Learnings Lead at Symantec
Currently: Director, Online Optimization at Symantec
Manager, Online Optimization, Global Learnings Lead at Symantec
“ Dave is very enjoyable to work with. He brought analytics to the marketing teams across the... ”
Iringo Szekely
Previously: Senior Marketing Operations Manager EMEA at ServiceNow
Currently: B2B Data Strategy and Provacy Operations
Senior Marketing Operations Manager EMEA at ServiceNow
“ He is one of the most organized, efficient, and data driven individuals I have had the... ”
Melody Playford
Previously: Retail, eCommerce, Marketing Technology, Data, and Innovation Leader at Ancestry
Currently: Deputy CIO at Arkansas Department of Human Services
Deputy CIO at Arkansas Department of Human Services
“ I was thrilled by the opportunity to work with David. He is extremely knowledgeable and... ”
Kenneth Heng
Previously: Director of Marketing and Sales at Le Vin & OLAVIE
Currently: Director of Sales and Marketign at Olavie
Director of Marketing and Sales at Le Vin & OLAVIE
“ Dave is an expert in Data and Analytics field and has been the driving force behind building... ”
Dan Stephens
Previously: Director of Partnerships at Amplitude
Currently: Director of Partnerships at Amplitude
Director of Partnerships at Amplitude
“ David is a passionate and dedicated leader. He worked to bring teams together to... ”
Tacia Coleman
Previously: Problem Solver | Behavior Tracking Manager at Ancestry
Currently: Senior Product Manager, Marketing Technology at Ancestry
Problem Solver | Behavior Tracking Manager at Ancestry
“ David stepped wholeheartedly into the role of bringing organizational change to a... ”
Ara Pongratz
Previously: VP, Customer Operations & Success at Sitespect
Currently: Principal program Manager at National Grid
VP, Customer Operations & Success at Sitespect
“ David is an experienced professional who understands the intricacies involved with... ”
Zack Gottlieb
Previously: Mobile Product Strategy and UX Design at Gild
Currently: Design Leadership, Advisor at Ex-Uber
Mobile Product Strategy and UX Design at Gild
“ I had the pleasure of working with David when he was consulting with the... ”
Lori Iventosch-James
Previously: Group Manager, Customer Market Insights Small Business Division at Intuit
Currently: Market Research and Customer Insight Executive at GoDaddy
Group Manager, Customer Market Insights Small Business Division at Intuit
“ David quickly rolled-up his sleeves and laid out a strategic plan to optimize the company's... ”
Emilia D’Anza
Previously: Business Analyst at RedEnvelope
Currently: Chief Customer Officer at Copper
Business Analyst at RedEnvelope
“ I enjoyed working with David at Ancestry. Some of the leadership traits that David... ”
Fauzia Chaudhry
Previously: Product Leader at Ancestry
Currently: Product Leader, Chapter Lead at Women in Product
Ancestry
“ We hired David to quickly add a deep level of web analytics market and solution experience... ”
Jason Rushin
Previously: Head of Marketing at Quantivo
Currently: Marketing Consultant / Content Creator
Head of Marketing at Quantivo
“ David is a guru in web analytics. His insightful understanding of Web users' needs and rich... ”
Kevin Zhou
Previously: Data Mining, Modeling, Predictive Analytics at PayPal
Currently: Data Science, Machine Learning, Advanced Analytics at PayPal
Data Mining, Modeling, Predictive Analytics at PayPal
“ I worked closely with David to implement an A/B testing process. He's an expert in his field... ”
Mariana (Beardsworth) Hawawini
Previously: Marketing Manager at Intuit
Currently: Product Marketing Manager at Google
Marketing Manager at Intuit
“ I was really impressed with David when we worked together. He came into an analytics... ”
George Gerard
Previously: Senior Product Manager at Ancestry
Currently: Product Manager at Ancestry
Senior Product Manager at Ancestry
“ Dave is a Web Analytics expert with a great understanding of the nuts and bolts of... ”
Andrew Stepner
Previously: Principal Reporting Analyst at Symantec
Currently: Web Optimization Manager at Autodesk
Principal Reporting Analyst
“ I've been impressed with David since the minute we met. He's an exceptionally outgoing... ”
June Dershewitz
Previously: Founder at Web Analytics Wednesday
Currently: Data Strategy at Amazon Music
Founder at Web Analytics Wednesday
“ David is a strong asset to any company wishing to improve their analytical capabilities. He... ”
Scott Christensen
Previously: Operations, Product, and Program Management Leader at Ancestry
Currently: Director of Operations at Ancestry
Operations, Product, and Program Management Leader at Ancestry
“ I worked with David on several occasions, and he was always able to provide me with the... ”
Kristen Ondeck Schumacher
Previously: Lead Product Manager, Invoicing at PayPal
Currently: Director of Product Management at PayPal
Lead Product Manager, Invoicing at PayPal
“ David is ridiculously efficient. He is a data-driven individual who can analyze effectively and... ”
Bianca Vaccarini
Previously: Social Media Relationship Manager at ServiceNow
Currently: Social Media Relationship Manager at ServiceNow
Social Media Relationship Manager at ServiceNow
“ My time working with David was a true joy. Not only did I walk away from every collaboration... ”
Lauren Williams
Previously: Senior Manager, Product Marketing - Family History Business at Ancestry
Currently: Director, Lifecycle Marketing & Product Marketing at Zillow Group
Senior Manager, Product Marketing - Family History Business at Ancestry
“ David helped our business build a process and governance framework for A/B Testing and... ”
Zachariah Crittendon
Previously: Senior Marketing Manager at Intuit
Currently: Senior Product Manager at Levi Strauss & Co.
Senior Marketing Manager at Intuit
“ David was a great colleague with a wealth of web analytics experience and knowledge. He... ”
Mark Scarr
Previously: Senior Statistician at PayPal
Currently: Senior Director of Data Science at Atlassian
Senior Statistician at PayPal
“ Dave is a thought leader in understanding user's online behaviors. He created the web... ”
Chetan Karkhanis
Previously: Data & Insights Professional at Symantec
Currently: Senior Data Architect at Business Wire
Data & Insights Professional at Symantec
“ David conducted some user research testing on my company's website. His work was... ”
David Matsumoto
Previously: Director at Humintell
Currently: Director at Humintell
Director at Humintell
“ David's passionate and approachable style made the daunting world of reporting... ”
Kristin Rimbach
Previously: Customer Advocacy & Social Media Marketing at ServiceNow
Currently: Social Media Strategy at ServiceNow
Customer Advocacy & Social Media Marketing at ServiceNow
“ David did an excellent job! He created a compelling vision, did a detailed journey map and... ”
Raj Rajaratnam
Previously: VP, Global Insights at Clorox
Currently: VP, Global Insights at Clorox
VP, Global Insights at Clorox
-
ZERO1
-
South Carolina Aquarium
-
GOLES
-
Interfaith Center of Greater Philadelphia
-
Jr. Achievement of Northern CA
-
Spectrum 360
-
Community Improvement Association of the Oranges
-
Regional Theatre of the Palouse
-
CASA of Morris and Sussez Counties
-
Family Community Life Center
-
Child Abuse Prevention Services
-
RiverKeeper
-
EAC Network
-
Child Care Council of Suffolk, Inc.
ZERO1
I believe David was an excellent mentor. He also lent great assistance to troubleshoot the various communication difficulties we faced, and most importantly, provided a clear and concise presentation as a result of the exchange. I am overall very happy with his involvement, and would easily recommend him to others who seek an experienced mentor to work with.
South Carolina Aquarium
David was assertive and very knowledgeable fro the onset of the project. After he asked appropriate questions and engaged in research, he offered suggestions that were very beneficial to our organization. He went beyond the analyses an stepped into our shoes a bit to help us think of some changes needed to improve our goals.
GOLES
David was excellent! He outlined for me several goals and tools that could help maximize the our audience reach and the eblast look and feel. Thank you so much David.
Interfaith Center of Greater Philadelphia
David was so enthusiastic and helpful in teaching me about our Google Analytics and SEO. His tremendous intelligence and insight were extremely welcome as we attempt to better maintain and increase our agency's web presence.”
Jr. Achievement of Northern CA
Spectrum 360
Community Improvement Association of the Oranges
"The conversation went well. We covered basics of building a website using the assistance of a local college student in Computer Science. The information is very helpful just will take time to implement."
Regional Theatre of the Palouse
David is a fantastic facilitator! He helped me understand how to make a SWOT matrix and more importantly how I could use it. His questions guided me to points I never considered. With this new tool and David's insight, my organization is able to identify how to grow and avoid potential mishaps.”
CASA of Morris and Sussez Counties
It was fantastic to speak with David- he has excellent communication skills; he was able to outline best practices and gave a wealth of advice regarding our donation pages which I look forward to implementing. David truly understood what I was looking to know and was patient in making sure I understood how best to get started with improvements to the site.”
Family Community Life Center
Child Abuse Prevention Services
RiverKeeper
EAC Network
Child Care Council of Suffolk, Inc.
Pro Bono Work
Zero1
“ I believe David was an excellent mentor. He also... ”
South Carolina Aquarium
“ David was assertive and very knowledgeable fro the... ”
GOLES
“ David was excellent! He outlined for me several goals... ”
Interfaith Center of Greater Philadelphia
“ David was so enthusiastic and helpful in teaching me about... ”
Regional Theatre of the Palouse
“ David is a fantastic facilitator! He helped me understand... ”
Spectrum 360
Community Improvement Association of the Oranges
“ The conversation went well. We covered basics of... ”
Jr. Achievement of Northern CA
CASA of Morris and Sussez Counties
“ It was fantastic to speak with David- he has excellent... ”
Child Abuse Prevention Services
Family Community Life Center
RiverKeeper
Child Care Council of Suffolk, Inc.
EAC Network
Boston Youth Wrestling
“ Wow! I am really impressed and humbled by the amount... ”
