Enterprise
Your potential customers are trying to talk to you – Are you set up to listen to them?
Drive more users to product trial through analytics
Enterprises need a digital analytics Center of Excellence to compete effectively. You’ve heard of ‘competing on analytics’ but are wondering how to make that happen.
To deliver the most compelling online experience, enterprise level organizations need to move toward a more customer-focused mindset by understanding consumer wants and expectations. They need an optimal experience matched to where they are in the customer lifecycle journey path.
New visitors want brand awareness and a general understanding of what the enterprise offers while more engaged customers need product-specific information to make their buying decision. Competing on analytics is understanding this difference and using behavioral data to build segmented, effective online marketing programs.
How do you build a data-centric culture with all teams focused on developing product, programs and services for the end-user in mind? What cultural attributes are necessary to develop this change? Is your organization ready for this shift…?
ConvertClick Digital Analytics can help shape this vision…
- audit your team’s skill set, processes and current technologies against best-in-class and emerging thought leadership
- advanced optimization opportunities (beyond A/B testing) taking advantage of targeting
- desing personalization programmomg
Why ConvertClick?
- We can keep up. We are a small agency that can move quickly, within an agile environment and provide value in near-term
- We have a decade of experience working with start-ups
- We understand specific concerns for start-ups, including VC involvement
- We are open to creative cost structure ideas, such as equity compensation, if we can stand behind your product concept
Fill out the contact form to learn more about how ConvertClick Digital Analytics can help
Core Values
These values help us work with you
We care
We care… and our passion shows
Users First
We live/breath/dream Data… but users first
Disruption
Disruption… is often a better approach to solve a business concern
Collaboration
We collaborate... to create success together as partners
Trusted Clients
“ David was a pleasure to work with. He is an experienced professional in the Analytics... ”
Vidhya Srinivasan
Previously: Director, Digital Marketing – Engagement, Community, Social & Ecosystem Strategy at ServiceNow
Currently: Group Vice President Brand, Platform & Solutions Marketing at Blue Yonder
Director, Digital Marketing – Engagement, Community, Social & Ecosystem Strategy at ServiceNow
“ David brings energy and passion to test strategy, design and analysis. Collaborating with... ”
Katie MacCabe
Previously: Senior Product Manager at Ancestry
Currently: Director, Product Management at Rothy's
Senior Product Manager at Ancestry
“ David is detail-oriented, quick to ramp-up, and effective in organizing and communicating... ”
Jeffrey Liu
Previously: Group Product Manager, Wallet at PayPal
Currently: Senior Manager, Product Management at Amazon
Group Product Manager, Wallet at PayPal
“ David was very helpful to my team when he supported Product Analytics--he immediately... ”
Kendall Hulet
Previously: SVP, Product at Ancestry
Currently: CEO at CEO, Cake Technologies, Inc.
SVP, Product at Ancestry
“ David is a rock star when it comes to modeling and analytics. At SoftCoin, he helped... ”
Armen Najarian
Previously: Sr. Director, Product Marketing at You Technology
Currently: CMO and Chief Identity Officer at Agari
Sr. Director, Product Marketing at You Technology
“ David brings passion to everything he does. In combination with his... ”
Oleg Zhukhovitskiy
Previously: Manager, Online Optimization, Global Learnings Lead at Symantec
Currently: Director, Online Optimization at Symantec
Manager, Online Optimization, Global Learnings Lead at Symantec
“ Dave is very enjoyable to work with. He brought analytics to the marketing teams across the... ”
Iringo Szekely
Previously: Senior Marketing Operations Manager EMEA at ServiceNow
Currently: B2B Data Strategy and Provacy Operations
Senior Marketing Operations Manager EMEA at ServiceNow
“ He is one of the most organized, efficient, and data driven individuals I have had the... ”
Melody Playford
Previously: Retail, eCommerce, Marketing Technology, Data, and Innovation Leader at Ancestry
Currently: Deputy CIO at Arkansas Department of Human Services
Deputy CIO at Arkansas Department of Human Services
“ David is a passionate and dedicated leader. He worked to bring teams together to... ”
Tacia Coleman
Previously: Problem Solver | Behavior Tracking Manager at Ancestry
Currently: Senior Product Manager, Marketing Technology at Ancestry
Problem Solver | Behavior Tracking Manager at Ancestry
“ David stepped wholeheartedly into the role of bringing organizational change to a... ”
Ara Pongratz
Previously: VP, Customer Operations & Success at Sitespect
Currently: Principal program Manager at National Grid
VP, Customer Operations & Success at Sitespect
“ I had the pleasure of working with David when he was consulting with the... ”
Lori Iventosch-James
Previously: Group Manager, Customer Market Insights Small Business Division at Intuit
Currently: Market Research and Customer Insight Executive at GoDaddy
Group Manager, Customer Market Insights Small Business Division at Intuit
“ I enjoyed working with David at Ancestry. Some of the leadership traits that David... ”
Fauzia Chaudhry
Previously: Product Leader at Ancestry
Currently: Product Leader, Chapter Lead at Women in Product
Ancestry
“ David is a guru in web analytics. His insightful understanding of Web users' needs and rich... ”
Kevin Zhou
Previously: Data Mining, Modeling, Predictive Analytics at PayPal
Currently: Data Science, Machine Learning, Advanced Analytics at PayPal
Data Mining, Modeling, Predictive Analytics at PayPal
“ I worked closely with David to implement an A/B testing process. He's an expert in his field... ”
Mariana (Beardsworth) Hawawini
Previously: Marketing Manager at Intuit
Currently: Product Marketing Manager at Google
Marketing Manager at Intuit
“ I was really impressed with David when we worked together. He came into an analytics... ”
George Gerard
Previously: Senior Product Manager at Ancestry
Currently: Product Manager at Ancestry
Senior Product Manager at Ancestry
“ Dave is a Web Analytics expert with a great understanding of the nuts and bolts of... ”
Andrew Stepner
Previously: Principal Reporting Analyst at Symantec
Currently: Web Optimization Manager at Autodesk
Principal Reporting Analyst
“ David is a strong asset to any company wishing to improve their analytical capabilities. He... ”
Scott Christensen
Previously: Operations, Product, and Program Management Leader at Ancestry
Currently: Director of Operations at Ancestry
Operations, Product, and Program Management Leader at Ancestry
“ I worked with David on several occasions, and he was always able to provide me with the... ”
Kristen Ondeck Schumacher
Previously: Lead Product Manager, Invoicing at PayPal
Currently: Director of Product Management at PayPal
Lead Product Manager, Invoicing at PayPal
“ David is ridiculously efficient. He is a data-driven individual who can analyze effectively and... ”
Bianca Vaccarini
Previously: Social Media Relationship Manager at ServiceNow
Currently: Social Media Relationship Manager at ServiceNow
Social Media Relationship Manager at ServiceNow
“ My time working with David was a true joy. Not only did I walk away from every collaboration... ”
Lauren Williams
Previously: Senior Manager, Product Marketing - Family History Business at Ancestry
Currently: Director, Lifecycle Marketing & Product Marketing at Zillow Group
Senior Manager, Product Marketing - Family History Business at Ancestry
“ David helped our business build a process and governance framework for A/B Testing and... ”
Zachariah Crittendon
Previously: Senior Marketing Manager at Intuit
Currently: Senior Product Manager at Levi Strauss & Co.
Senior Marketing Manager at Intuit
“ David was a great colleague with a wealth of web analytics experience and knowledge. He... ”
Mark Scarr
Previously: Senior Statistician at PayPal
Currently: Senior Director of Data Science at Atlassian
Senior Statistician at PayPal
“ Dave is a thought leader in understanding user's online behaviors. He created the web... ”
Chetan Karkhanis
Previously: Data & Insights Professional at Symantec
Currently: Senior Data Architect at Business Wire
Data & Insights Professional at Symantec
“ David's passionate and approachable style made the daunting world of reporting... ”
Kristin Rimbach
Previously: Customer Advocacy & Social Media Marketing at ServiceNow
Currently: Social Media Strategy at ServiceNow
Customer Advocacy & Social Media Marketing at ServiceNow
