Ara Pongratz

David stepped wholeheartedly into the role of bringing organizational change to a client that had no experience with multivariate testing and optimization, assessing the assets and the needs of the organization, working among all levels to strategize and document goals, and earning the trust and buy-in of those required to succeed. Realizing more potential than originally thought, David's engagement was extended and he helped to introduce a solid foundation for optimization as a core competency across several areas of the enterprise.