Dave is a thought leader in understanding user's online behaviors. He created the web analytics team from the BI function- education/training on tool and value of web behavior review, reporting and insights driven methodology, organized and initiated super-user concept, consumer experience back to marketing for decision making (including TeaLeaf). He developed the initial testing, conversion optimization program- (pre-scrum days), conversations started mostly around process and test flow, capacity and roles- from test idea to conception. Lastly he supported data reporting - web requirements, dashboard visualization, disparate data sources into one source, design around business drivers as reporting items. Dave is great to work with and always goes the extra mile to help others. I really enjoyed having Dave around and looked at him as a true asset in the Optimization team at Symantec.
ConvertClick Digital Analytics Agency
Data & Insights Professional at Symantec